Use These Tips On How To Make Video Ads On Facebook To Help You Build Trust With Motivated Sellers

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When it comes to real estate marketing, have you ever wondered how to get seller leads without cold calling?

There are several different strategies you could use to generate motivated seller leads without cold calling, but one strategy that is becoming popular among investors is Facebook Ads. Specifically video ads on Facebook.

Chances are you’ve seen a video ad on Facebook while scrolling through your newsfeed. So you know you are familiar with what they are.

You’ve probably even seen Facebook Ads that use images instead of a video.

And for your ad, you may opt to use an image instead of a video. The fear of being in front of a camera is what can determine your decision, but videos give you a better opportunity to build trust and authority with your audience. 

In this post we are going to share our very best on-camera tricks to help you be comfortable and instantly build that rapport, authority, and trust with motivated sellers you’re trying to reach. 

Leigh, who has been a professional entertainer for 15 years, shares these same tips in a video over on our YouTube channel.

This part of her career has given her some unique insights when it comes to presenting things or being in front of others. 

You can check out the video below.  (and if you don’t want to miss any future videos we release subscribe to our channel)

Watch this video to learn the best tips for making great videos.

Use These Tips On How To Make Video Ads On Facebook To Build Trust With Motivated Sellers 

Being camera shy, as they say, is a normal thing people experience. 

Most people aren’t in front of a camera often, so it can be intimidating. 

These tips will put you on the right path to overcoming being camera shy, and help you produce some solid videos for Facebook Ads. 

1. Practice Being On Camera 

So tip number one is that the only way to get comfortable being on camera is to practice being on camera.

Image of someone practicing on camera to become comfortable making video ads on Facebook.
Practice being on camera, so you become comfortable.

Talking to a camera is a really weird and unnatural thing, and it’s really uncomfortable at first. And if you’re uncomfortable, then the people who are watching you on camera are also going to be uncomfortable. 

Which is definitely not the way to build that know, like, and trust factor with people. 

So we’re going to give you one of our very best tips right out of the gate. 

And that is to pretend that when you’re looking into the camera lens, you’re actually talking to somebody that you know. Picture someone that you are very, very comfortable and at ease with. 

Or if you’re really comfortable verbally giving your pitch to a motivated seller, then think about a client that you recently connected with that you had a really great experience with. Imagine that it’s them that you’re talking to right when you’re looking into that camera lens.

And one of the things that this does right away is it takes the pressure off of you to be perfect on camera. 

Instead, it puts the emphasis onto the clients that you are serving and how you can help them. 

2. Remember It’s Not About You

And that brings us to tip number two. 

Which is, it’s not about you. 

Even though you’re the one on camera, it is not about you. It is about the people that you’re serving and what problems of theirs you can help them solve. 

So the more clear you are on the intended purpose and outcome that you want for the people that you’re serving, the more comfortable and confident you’re going to be automatically. 

And when you’re comfortable, it’s going to put your viewers at ease and that is going to help build rapport immediately. 

3. Wear What Makes You Comfortable 

Tip number three is to wear what makes you comfortable and confident.

The old adage, look good, feel good is a saying for a reason. 

If you’re wearing clothes that you’re either feeling kind of frumpy in, or maybe they’re baggy, they’re not fitting very well or anything that just doesn’t feel like something you would normally wear can reflect in how you present yourself. 

Image of a man and a woman wearing clothing they are comfortable in.
Wear whatever makes you comfortable. If you aren’t comfortable then that’s going to show in the video.

If you’re not a person who wears blazers, then don’t put on a blazer. 

You want to come across in a way that you’re authentically you. 

One tip, if you’re wearing something that isn’t super fitted up top, you might want to consider tucking in the front of a shirt. Or ladies, taking a hair elastic and just tying up your shirt to create a cleaner little line will be more flattering on camera. 

Another tip is if having your hair and makeup done helps you to feel confident and at ease and in control, then by all means do it. Now, if you’re somebody who feels more comfortable in your own skin when you’re rocking a more natural look, by all means do that. 

It’s not about pretending to be something you’re not. It’s about presenting yourself in the way that is most authentically you and makes you feel the most comfortable and most confident that you possibly can. 

And one more thing I’ll say about this before I move on is do some test shots.

If you think you’re feeling pretty good and you’re feeling like you’re authentically yourself, the best way to tell is to watch the footage back and ask yourself, “Do I look like myself? Do I sound like myself? Am I acting like myself?”.  

Not only should you watch the footage back, but you can also have really trusted friends and family watch it back.

They can give you some honest feedback about whether or not they feel like you’re being you. 

4. Don’t Try To Do It All In One Take

Tip number four is don’t try to do it all in one take. 

Doing this can be incredibly stressful and it is not necessary. 

In the video earlier in this post, Leigh had her computer sitting off camera. In between each take, she would look down at her notes and remind herself of what she was going to say next. After the reminder, she’d look back at the camera and deliver the next piece.

So make the video in very small pieces at a time so you don’t have to memorize an entire script and stress yourself out unnecessarily. 

Doing it this way means all you have to do is remember what you’re going to say in one small piece at a time. 

The beauty of video is you can let the editing do the heavy lifting and the hard work for you. This way you can focus on communicating what your message is and what you’re trying to communicate to your viewer, rather than being so focused on how you’re saying it. 

Speaking of scripts, at the end of this post we’re going to tell you how you can get your hands on our Facebook Ads templates. These templates include ad copy as well as video scripts that you are free to use.

But having said that, if you do get the script and you feel like a robot reading from a script that somebody else wrote, you do not have to use the script word for word. 

You can go through the script, maybe break it out into bullet points even so that you just have little things that’ll jog your memory about what you’re talking about. Then you’re able to convey the same messaging in your own words and in your own authentic voice. 

And as you’re filming, if you get flustered, take a break by all means. Take a minute, take some deep breaths, put your hands on your belly if you don’t know what to do with them, or if you just need to help get a little bit more grounded. That’s going to help connect you to that breath.

Again, the beauty of video is you can let editing do so much of the heavy lifting for you. 

All you need to focus on is who you are helping and what message you are communicating to them about how you can help them. 

5. You Don’t Need Top Of The Line Equipment

So, number five, we’re going to touch on here really quickly. 

So many people think when it comes to making video they have to have all of this top of the line equipment before they can ever get started making video and using it in their business. Which is just not the case. 

These days, everybody has a phone that has an incredible camera in it. So don’t get hung up on thinking you need to go out and get a top of the line DSLR camera or anything like that. Just get started with what you have.

Image of someone shooting a video on their phone.
You don’t need top of the line equipment. Use what you have, and you’ll still end up with a great video.

And that actually brings us  to the next point, which is lighting. 

You don’t need to have these big, fancy light rigs or anything either. 

You can really accomplish so much and get a great looking video by filming your video in front of a window and using the natural light that’s coming in. 

And the same thing goes for audio. You can keep it really, really simple. 

The biggest thing that you need to focus on is either reducing or eliminating background noise. 

But the bottom line is, if people can see you clearly and they can hear you clearly, then they’re going to have an opportunity to connect with you. 

6. Not Everyone Is Going To Like You

Tip number six is that not everybody is going to like you. And that’s okay. 

We’ve been harping on this a lot. People do business with people they know, like, and trust. Especially when it comes to something as emotionally charged as selling their home. 

The only way to authentically build rapport with people is to be yourself. 

And in doing so, the people who connect with you when you’re being the most honest version of you are going to be the right people.

When the right people connect with you, those are likely going to be people that you’re actually going to enjoy working with a lot more. 

Which is going to create a great experience for you, it’s going to create a great experience for your clients, which in turn leads to things like really killer testimonials. Which ultimately turns into an opportunity to do more deals. 

Now, if you’re wanting to dive deeper with Facebook Ads for your real estate business, we have an incredible free resource called the Motivated Seller Guide

It goes into depth about everything you need to know to set up and manage a successful campaign for your real estate business with Facebook Ads. 

Earlier in this post we mentioned we’d tell you how you can get your hands on our FREE Facebook Ads templates. 

Well you can get those templates here

Before we go we want to leave you with this…

At first being on camera is going to be uncomfortable. But if you use these tips you are sure to create a great video ad on Facebook that will build rapport, authority, and trust with motivated sellers. 

Kelsey Beckering

Kelsey Beckering

Kelsey Beckering is the Community Manager at REI BlackBook. She started off on the Customer Service team and took a special interest in the Facebook group, so she was given a chance to make some changes, and it paid off. There is more energy, more help, more inspiration, and more learning happening in the group every single day. Outside of her role as the Community Manager, Kelsey is continuing to grow her role in the marketing department, writing articles just like the one your reading now. When she’s not working Kelsey enjoys taking her dog, Tyson, for hikes in her free time. She also enjoys a good Netflix binge every now and then.
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