Posts by Russ Henneberry
5 Phone Automations Every Smart Real Estate Investor Should Set Up
Smart real estate investors know they must automate parts of their business to win. Don’t worry. If you’re not using any automation, we’ve got you covered. This week we’ll be showing you 5 simple automations you can set up before you finish that cup of coffee. Automation 1: One Phone, Two Numbers So… you’re using…
Read More[CHOOSE WISELY] Two Polar-Opposite Types of Real Estate Investor Marketing
Here’s the problem: The word ‘marketing’ is a big word. I mean massive. The term encompasses dang near half of the activities you could undertake as a business owner. Everything from hammering bandit signs in the ground to designing a new slogan or tagline is marketing. You need to get clear on the TYPE of marketing…
Read MoreReal Estate Investors: Here’s How to Calculate Cost-Per-Deal and Cost-Per-Lead
Successful real estate investors know their numbers and the two most important are: Cost-Per-Deal -The amount of money it costs to generate a single real estate deal. Cost-Per-Lead – The amount of money it costs to generate a single motivated seller lead. These two metrics are critical to measuring the effectiveness of your marketing. In…
Read MoreUse this Simple Worksheet to Choose the Right Domain for Your Real Estate Investor Website
We register a LOT of domains for real estate investors here at REI BlackBook and one question we are often asked is… “How do I choose the right domain for my website?” The short answer is that you want to select a domain name that instantly communicates what you do to prospective sellers and buyers.…
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