Business Identity
The Death of Outbound: Why Cold Calling Is Killing Your Real Estate Business (And What to Do Instead)
Let’s be real: if you’re still leaning on cold calls and mass texts to drive your real estate deals in 2025, you’re not just behind the curve—you’re building a business that’s becoming legally, technologically, and financially unsustainable. We’ve entered a new era. Outbound marketing isn’t just inefficient. It’s being blocked, ignored, and penalized. This blog…
Read MoreThe REI BlackBook Mobile App Just Got a Major Makeover
This isn’t just a new look. This is the next evolution of how you manage your real estate business on the go. The REI BlackBook Mobile App has officially replaced the old Profit Dial mobile app—bringing a faster, smarter, and more streamlined experience to your phone. We’ve rebuilt the app from the ground up to…
Read MoreAttention Real Estate Investors: Stop Burning Cash on Marketing That Doesn’t Work
Stop Losing Deals: How to Track Leads Without Losing Your Mind If you’ve ever lost a deal because you couldn’t find the right notes or follow up on time, you know the pain all too well. Effective lead tracking for real estate investors is crucial—it’s not just about avoiding frustration; it’s about preventing a direct…
Read MoreFrom Rock Bottom to Breakthrough: How Shifting My Mindset Rescued My Business and My Life
When Everything Falls Apart In 2007, things were going well. We were doing over 100 loans a month, and two of our loan officers had made it onto Mortgage Originator Magazine’s Top 200 list. Not too bad for a small little mortgage office in St. Louis. The business was running smoothly, and we were getting…
Read MoreA Lesson From My Mom—When You’ve Got Nothing Left, This Is How You Find a Way
The Memory That Hit Me Hard I was driving back to St. Louis from Chicago—normally, I’d fly, but for whatever reason, I decided to drive. I had just wrapped up a Saturday workshop for a group of hungry real estate investors looking to grow their business. As I’m driving, I pass this Long John Silver’s.…
Read More7 Secrets to Creating an Unfair Advantage in Real Estate
Unlock The Systems That Will Transform Your Real Estate Investing Business Overnight Here’s the brutal truth: your business isn’t where you want it to be. Why? Because you’re drowning in admin work, juggling too many tools, and watching valuable leads slip through the cracks. You’re overwhelmed, burnt out, and stuck in the hamster wheel—no matter…
Read MoreYour Copy Sucks—Here’s How to Fix It
Your Copy Sucks and It’s Costing You Big Time Let’s cut the crap. You’re a business owner, not a poet. But somewhere along the line, someone told you that if you just wrote good enough copy, people would come running to your door, credit cards in hand. Spoiler alert: They were wrong. You know you’ve…
Read MoreA Comprehensive Guide to SMS Compliance
Let’s get real for a moment. In today’s fast-paced digital world, SMS marketing isn’t just a ‘nice-to-have’; it’s the secret sauce businesses use to truly connect with their tribe. But here’s the twist: texting has its own rulebook. And trust me, the fines for breaking those rules? They’re not pocket change. That’s why mastering SMS…
Read MoreREI BlackBook’s Guide to A2P and 10DLC Compliance
Leading the Charge in A2P and 10DLC Compliance In the digital age, communication has become a pivotal part of how businesses engage with their customers. At REI BlackBook, we’re taking steps to make this engagement more reliable, clear, and trustworthy through innovations like A2P messaging and 10DLC compliance. Understanding A2P Messaging A2P, or Application-to-Person messaging,…
Read MoreHow To Make Key Hires For Your Real Estate Investing Business Using the EOS Accountability Chart
Is your real estate investing business growing faster than you can keep up with? Or maybe you’re struggling to know which team members to add to your organization first so you CAN grow faster? Allow me to introduce you to the EOS model accountability chart. What is an accountability chart? If you’re familiar with the…
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