Business Identity
Do More Deals With Marketing Campaign Tracking
What is Marketing Campaign Tracking? So, what’s the deal with marketing campaign tracking anyway? If you’re an investor spending your hard earned money on your digital marketing efforts, wouldn’t it be nice to know where your best leads (and deals!) are coming from? UTM tracking links are a great way to gain insight into what…
Read MoreVirtual Assistant For Real Estate Investors: This Best Practice Will Help You Successfully Manage a VA
Do you know what needs to be done to grow and scale your business but JUST don’t have enough hours in the day? Or maybe you’re spending your time getting lost in the mundane, day-to-day administrative tasks and it’s taking away from your ability to do the things that really matter in your business? You…
Read More12 Elements of A High-Converting Website For Real Estate Investors
Your website visitors are skeptical. They’re trying to figure out if you can be trusted. Here’s what they’re thinking: Can you solve my unique problem? Have you helped people like me before? Can you be trusted? What’s it gonna cost (Time/Money)? Can I easily find what I’m looking for? Your website must contain the elements…
Read MoreUse This Simple Worksheet When Choosing a Domain Name for Your Real Estate Investor Website
We register a LOT of domains for real estate investors here at REI BlackBook and one question we are often asked is… “How do I choose the right domain for my website?” The short answer is that you want to choose a domain name that instantly communicates what you do to prospective sellers and buyers.…
Read MoreLooking to the Future
As our lives, our businesses, and the world we live in change day by day, we’re all left wondering how long this will last. How long will we feel the effects of the coronavirus? How deep will the impact go? The human toll may forever change families, but the economic impact will rebound with a…
Read More5 Simple Graphs Proving This Is NOT Like the Last Time
With all of the volatility in the stock market and uncertainty about the Coronavirus (COVID-19), some are concerned we may be headed for another housing crash like the one we experienced from 2006-2008. The feeling is understandable. Ali Wolf, Director of Economic Research at the real estate consulting firm Meyers Research, addressed this point in a recent interview: “With…
Read MoreDon’t Let Frightening Headlines Scare You
There’s a lot of anxiety right now regarding the coronavirus pandemic. The health situation must be addressed quickly, and many are concerned about the impact on the economy as well. Amidst all this anxiety, anyone with a megaphone – from the mainstream media to a lone blogger – has realized that bad news sells. Unfortunately,…
Read More5 Phone Automations Every Smart Real Estate Investor Should Set Up
Since publishing this article, we have released our Ultimate Guide to TCPA Compliance and A2P 10DLC Regulations. This guide will tell you everything you need to know about the changing laws surrounding things like ringless voicemail, cold calling and text message marketing and how to protect your business from expensive mistakes. Read the article here. Smart real estate…
Read MoreReal Estate Investors: Here’s How to Calculate Cost-Per-Deal and Cost-Per-Lead
Successful real estate investors know their numbers and the two most important are: Cost-Per-Deal -The amount of money it costs to generate a single real estate deal. Cost-Per-Lead – The amount of money it costs to generate a single motivated seller lead. These two metrics are critical to measuring the effectiveness of your marketing. In…
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