What is Marketing Campaign Tracking? So, what’s the deal with marketing campaign tracking anyway? If you’re an investor spending your hard earned money on your digital marketing efforts, wouldn’t it be nice to know where your best leads (and deals!) are coming from? UTM tracking links are a great way to gain insight into what…

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Your website visitors are skeptical.  They’re trying to figure out if you can be trusted. Here’s what they’re thinking: Can you solve my unique problem? Have you helped people like me before? Can you be trusted? What’s it gonna cost (Time/Money)? Can I easily find what I’m looking for? Your website must contain the elements…

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As our lives, our businesses, and the world we live in change day by day, we’re all left wondering how long this will last. How long will we feel the effects of the coronavirus? How deep will the impact go? The human toll may forever change families, but the economic impact will rebound with a…

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With all of the volatility in the stock market and uncertainty about the Coronavirus (COVID-19), some are concerned we may be headed for another housing crash like the one we experienced from 2006-2008. The feeling is understandable. Ali Wolf, Director of Economic Research at the real estate consulting firm Meyers Research, addressed this point in a recent interview: “With…

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Don’t Let Frightening Headlines Scare You

There’s a lot of anxiety right now regarding the coronavirus pandemic. The health situation must be addressed quickly, and many are concerned about the impact on the economy as well. Amidst all this anxiety, anyone with a megaphone – from the mainstream media to a lone blogger – has realized that bad news sells. Unfortunately,…

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Since publishing this article, we have released our Ultimate Guide to TCPA Compliance and A2P 10DLC Regulations. This guide will tell you everything you need to know about the changing laws surrounding things like ringless voicemail, cold calling and text message marketing and how to protect your business from expensive mistakes. Read the article here. Smart real estate…

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