Lessons Learned From Sending 2 Million Real Estate Postcards with Don Costa

. July 6, 2021

While some may think real estate direct mail is a dying form of marketing, a mail piece sent to a targeted audience with a clear call to action is still one of the most powerful weapons in any investor's arsenal when it comes to lead generation.

Today, our director of marketing, Josh Arras sits down with Flip Talk Podcast host (and power REI BlackBook user) Don Costa to discuss what he has learned from sending over 2 million real estate postcards in direct mail marketing campaigns.

Obviously, Don has compiled a ton of data to help him understand what's working (and what isn't,) when it comes to direct mail. In fact, he refers to himself as a “mad scientist” in the interview with regard to all of the different split tests he runs in his real estate marketing.

Whether you are a seasoned real estate investor or are just getting started with direct mail marketing, by the end of this actionable interview, you'll know exactly what your next move will be with this lead generation strategy.

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