{"id":39,"date":"2019-03-22T13:10:16","date_gmt":"2019-03-22T13:10:16","guid":{"rendered":"http:\/\/www.reiblackbook.com\/motivated-seller-leads\/?page_id=39"},"modified":"2021-10-25T22:08:59","modified_gmt":"2021-10-25T22:08:59","slug":"choose-your-niche","status":"publish","type":"page","link":"https:\/\/www.reiblackbook.com\/motivated-seller-leads\/choose-your-niche\/","title":{"rendered":"Choose Your Niche"},"content":{"rendered":"\n

\n\t\tCHAPTER\n\t<\/h3>\n

\n\t\t01\n\t<\/h3>\n

\n\t\tScale Up By Niching Down\n\t<\/h1>\n\t

Choosing a niche, or in some cases, a specific deal type is one of the most important, yet overlooked steps when marketing for motivated sellers.<\/strong><\/p>\n

Before you can send a single piece of mail, drop your first ringless voicemail, turn on your Google Ads campaign, or launch any other type of marketing,  you MUST choose your niche and determine who you will target.<\/strong><\/p>\n

In other words, you need to determine who in your market needs the services you are going to offer.<\/p>\n

There are 3 main reasons for this:<\/h3>\n
    \n
  1. You don't want to waste money on marketing to people who don't need your services<\/li>\n
  2. The quality of your leads will be much higher – reducing your Cost Per Lead (CPL)<\/li>\n
  3. When you get really good at one niche or deal type, you can build “rinse-and-repeat” systems that will allow you to scale must faster.<\/li>\n<\/ol>\n

    Sadly what many new (and even experienced) investors are doing is the exact opposite.<\/p>\n

    They are targeting a zip code and blasting every single house in that area with the same postcard, only to get a 0.5% – 1% response rate.<\/p>\n

    What's worse, most of those that call back are simply doing so to demand they be taken off the list!<\/p>\n

    This is a recipe for disaster and a great way to spend thousands of dollars on marketing with no real leads or deals to show for it.<\/p>\n

    So what do you do?<\/p>\n

    You choose a very targetted audience, niche, or deal type to target, and you build your marketing message around their needs.<\/p>\n

    A few examples of popular niches in real estate are:<\/p>\n